Event marketing thrives on experiences. And experiences want to be made visible – either as a photo or a video. But which medium will give your company more reach, impact and benefit?
Event photo or event video – which is searched for more often?
Google search queries speak a clear language: the keyword “event photo” is searched for around 20 times more often than “event video”. That is a strong signal – but not the whole truth.
This is because videos attract significantly more attention on platforms such as Instagram, TikTok and LinkedIn. Videos are also preferred in Google search results. Both formats therefore have their strengths – depending on the channel and objective.
What speaks for event photos?
1. quickly made and immediately available
A photo can be taken quickly and you almost always have your smartphone with you. Thanks to automatic functions, high-quality photos can be taken in a fraction of a second – ideal for spontaneous moments. Whether the quick photo is also a good photo is another matter.
2. easy to share, can be used anywhere
Photos are small data packages. They load faster, can be easily shared via WhatsApp, email or the cloud – and don’t require speakers or a control menu.
3. instantly recognizable – ideal for displays and print
Speed is the key with Foto. A quick glance is all it takes to understand messages. A smartphone or computer are perfect options for uncomplicated reproduction. But: photos are still important and irreplaceable for posters, banners and classic print media.
4. detailed and durable
A good event photo allows you to look at it for a long time – and to keep discovering new things. Composition, light and perspective turn the photo into a visual experience.
5. flexible for all formats
From Instagram posts to large posters – photos can be used in many formats. It is important to consider the desired format when taking the photo.
6. visible everywhere – analog and digital
Photos don’t just work digitally: they can be printed, framed or even put on mugs, shirts or exhibition walls. A universal medium with a high presence.
7. condensed to the moment
A photo shows a single moment – that makes it powerful. As a series (e.g. photo reportage), it can also document several aspects of an event.
8. leaves room for interpretation
Photos leave more room for associations. They create impulses without explaining everything. This activates the imagination – a subtle advantage in brand communication.
9. document inconspicuously
Photos are sometimes the better choice for conferences or internal events. They have no soundtrack, words do not become statements – only gestures and facial expressions. It couldn’t be more discreet.
10. versatile – internal and external
Whether it’s a souvenir photo for guests, a group photo for the intranet or a detailed shot for process optimization: event photos fulfil many functions – even beyond the day itself.
What are the benefits of event videos?
1. pure emotion: music, movement, voice
Videos are multi-sensory. They combine image, language and music to create an experience – and thus arouse stronger emotions than a photo.
2. music creates a mood
A soundtrack can reinforce content, steer emotions and pick up the viewer emotionally. Music is a valuable dramaturgical tool – subtle but effective!
3. movement generates attention
Our brain reacts to movement – this is evolutionary. As a result, videos automatically generate more attention, especially in social media feeds.
4. language counts – especially for keynotes & panels
When content is spoken – for example in speeches or discussions – video is the only medium that combines sound, image and body language. This lends weight to statements.
5. ideal for storytelling
While a photo only captures a moment, a film tells entire stories. It shows processes, reactions, atmosphere – and thus creates deeper insights into the event.
6. trust through context
Event films create transparency: they not only show highlights, but also nuances. This is a particular advantage in internal communication or HR marketing.
7. entertainment and reach
Videos offer entertainment – an important criterion for social media. They lead to longer dwell times, which has a positive influence on the algorithm. Important here: relevance before gag!
Conclusion: Photo or video – which is better for event marketing?
There is no “better” in an absolute sense. The decisive factor is the purpose:
| Fast documentation | Photo |
| Emotional effect | Video |
| Internal communication | Photo |
| Social media reach | Video |
| Print products | Photo |
| Keynote speeches | Video |
| Memories for guests | Photo |
| Storytelling | Video |
The combination of event photo and event film is ideal for strong event marketing.
Photos create visibility, films create depth.
The trick is to use both media in a targeted manner – depending on the target group, platform and message.
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